Strategic. Data Driven. Impactful.The Right Thing specializes in integrating marketing solutions with a single minded focus of delivering outcomes that matter to business leaders. We are committed to your success and serve you in a way that allows you to maximize impact. We create campaigns aligned with your business priorities so that you win the mind and heart of your audience.
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Winning the GameWe live in an era of engagement. The role of communication is not simply to inform and educate but to engage. Engage people in conversations that matter to them. Winning today requires storytelling that’s relevant, personal and genuine. It means understanding the new power that trusted advocates wield. Winning demands creating and distributing content that influences the audience at the level of the mind and heart.
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Our FounderSeema brings to the table deep insights from the world of communications, media and marketing. Armed with a rich experience partnering with global brands in Silicon Valley, she has spent nearly two decades telling compelling stories, engaging audiences and building strong relationships. She spent a decade with Weber Shandwick representing Cisco systems, Hitachi America, Agilent Technologies, Bloom Energy, BEA Systems and several startups before managing global public relations for Oracle Corporation. She has also worked with wellness and non-profit brands to engage with the community and government. An avid writer, she is passionate about bringing technology and people together. She is a contributor at Forbes and wrote for HuffPost. Most recently, she ran product marketing for Panzura, an enterprise cloud storage startup. Seema also teaches meditation to business professionals helping them enhance productivity at work.
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"Seema is an amazing story-teller. As a PR guru, her ability to translate bits of disparate information into a unique and valuable story with business value is to be commended."
Sharat Chander, Senior Director, Java Product Management, Oracle
Sharat Chander, Senior Director, Java Product Management, Oracle
"Seema took an environment lacking in content and spun it into shape in less than six months. She was able to run corporate communications with little to no support. One of her best assets is her ability to remain calm and produce regardless of the surrounding chaos."
Bree Loriau, Director of Partner Marketing, Panzura
Bree Loriau, Director of Partner Marketing, Panzura