World Forum for Ethics in Business Case Study
Category: Corporate Narrative Design, Story Development & Content Creation
Under the aegis of World Forum for Ethics in Business (WFEB), the Global Leadership Forum convened 1000 leaders from business, government and international institutions to exchange ideas and solutions, and forge partnerships to address key corporate challenges and societal issues. The Right Thing collaborated with the WFEB team to crystallize the overarching narrative, sub-narratives for multiple panel sessions, key messages, speaker selection, speaker briefing and preparation and raise brand profile via social media channels.
Outcomes: Executed an influencer strategy to drive visibility and amplify brand increasing social media engagement by 60% in 3 months. The narratives included enhancing employee engagement and productivity with a values-based leadership, responsible use of Gen-AI, good governance and mental well-being at workplace.
Category: Corporate Narrative Design, Story Development & Content Creation
Under the aegis of World Forum for Ethics in Business (WFEB), the Global Leadership Forum convened 1000 leaders from business, government and international institutions to exchange ideas and solutions, and forge partnerships to address key corporate challenges and societal issues. The Right Thing collaborated with the WFEB team to crystallize the overarching narrative, sub-narratives for multiple panel sessions, key messages, speaker selection, speaker briefing and preparation and raise brand profile via social media channels.
Outcomes: Executed an influencer strategy to drive visibility and amplify brand increasing social media engagement by 60% in 3 months. The narratives included enhancing employee engagement and productivity with a values-based leadership, responsible use of Gen-AI, good governance and mental well-being at workplace.
The Art of Living Foundation Case Study
Category: Public Relations, Content Creation & Public Affairs
The Right Thing leveraged thought leadership and advocacy strategies successfully bringing together powerful voices from various cities such as Mayors and government leaders with a US Senator for client CEO over an influencer event to discuss mental health and well-being. We created content including website copy, invitation emails, briefing documents, press releases, and media kit.
Outcomes: Event attended by Senator Dave Cortese, 25+ government leaders and select media. News covered by Yahoo Finance, Associated Press, KRON4 and local news outlets.
Category: Public Relations, Content Creation & Public Affairs
The Right Thing leveraged thought leadership and advocacy strategies successfully bringing together powerful voices from various cities such as Mayors and government leaders with a US Senator for client CEO over an influencer event to discuss mental health and well-being. We created content including website copy, invitation emails, briefing documents, press releases, and media kit.
Outcomes: Event attended by Senator Dave Cortese, 25+ government leaders and select media. News covered by Yahoo Finance, Associated Press, KRON4 and local news outlets.
The World Culture Festival Case Study
Category: Public Relations, Content Development and Fundraising
The District of Columbia Mayor Muriel Bowser joined global humanitarian and peacemaker Gurudev Sri Sri Ravi Shankar, founder of the Art of Living, to host the 2023 World Culture Festival, held September 29 through October 1, 2023, at the historic National Mall in the U.S. capital. The cultural extravaganza featured diverse voices and talent from around the world to strengthen belonging and create a strong community. Exemplary leaders from healthcare, education and law enforcement who embody human values were recognized at the event.
Outcomes: The Right Thing led messaging, content creation and media outreach raising brand visibility and securing media coverage across NBC, CBS and several other local publications.
Category: Public Relations, Content Development and Fundraising
The District of Columbia Mayor Muriel Bowser joined global humanitarian and peacemaker Gurudev Sri Sri Ravi Shankar, founder of the Art of Living, to host the 2023 World Culture Festival, held September 29 through October 1, 2023, at the historic National Mall in the U.S. capital. The cultural extravaganza featured diverse voices and talent from around the world to strengthen belonging and create a strong community. Exemplary leaders from healthcare, education and law enforcement who embody human values were recognized at the event.
Outcomes: The Right Thing led messaging, content creation and media outreach raising brand visibility and securing media coverage across NBC, CBS and several other local publications.
Reach out to us to learn how we increased owned media engagement by 42% in 6 months for a networking startup executing a thought leadership strategy. Or how we helped a CRM company with issue management and employee communications.