Strategic. Data Driven. Impactful.
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The Right Thing is a marketing and communications consultancy helping you lead through change with an integrated communications approach.
As new technologies put pressure on companies to respond faster and better, winning trust becomes increasingly important. We become your in-house partners collaborating with cross-functional teams to move forward your brand, leaders and culture. We help you adapt communication to changing audience behaviors, new channels and technologies to inspire action. We work with you to evaluate, define, shape and execute communication strategies and campaigns for your external and internal stakeholders mapped to your business priorities. Bringing clarity and unique value to the narrative, we ride on industry trends and ensure alignment bringing forth a cohesive story. We also build narratives that combine business profitability with corporate citizenship for greater impact. |
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Our Core Values We believe in creating shared value across customers, partners, employees, media, analysts, communities and society as a whole. In order to deliver this, we operate on five core values:
Excellence: We ask questions, listen effectively and deliver a high standard of outcomes. We build caring and collaborative relationships and believe our client's success is ours. Integrity: Ethics is a key pillar of our work and we earn your trust. Think Beyond: The ability to innovate comes from digging deep and going beyond what can be seen and heard. We deliberate to think through why it matters. Responsibility: We take ownership to deliver successful outcomes and believe shared success is true success. Unity: We collaborate with you working as one team bringing a strong sense of belonging to accomplish successful outcomes. |
We pledge 10 percent of our earnings to non-profits dedicated to mental wellness and ESG initiatives because we believe their impact is creating a better world.
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ExpertiseSeema brings deep insights from the world of external and internal communications, and marketing.
She is passionate about emerging AI technologies, cloud innovation, cybersecurity, healthcare, fintech, culture and social impact. As a full-stack communications practitioner, she is a trusted advisor for C-suite and is known for her "tenacity to get long-haul stories." She has secured cover and feature stories, and led global press tours to raise executive thought leadership, brand visibility and demand. A prolific writer of business and technical content, Seema is also a contributor at Forbes Communications Council. She excels at translating complex technologies to simple narratives for media and other stakeholders. She also enjoys building and inspiring high performance teams to accomplish cohesive storytelling that makes your brand attractive to buyers. Seema has a master's degree in communication from Purdue University. |
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Our Advocates
"Seema is an amazing story-teller. As a PR guru, her ability to translate bits of disparate information into a unique and valuable story with business value is to be commended."
Sharat Chander, Senior Director, Java Product Management, Oracle
"Seema took an environment lacking in content and spun it into shape in less than six months. She was able to run corporate comms with little to no support. One of her best assets is her ability to remain calm and produce regardless of the surrounding chaos."
Bree Loriau, Director of Partner Marketing, Panzura
" As the client lead, Seema has been instrumental in managing the relationship between our two companies and critical to the orchestration of the strategy and creative work. She is the lynchpin of our success."
Collin Bruce, Director of Marketing, Hitachi America
Sharat Chander, Senior Director, Java Product Management, Oracle
"Seema took an environment lacking in content and spun it into shape in less than six months. She was able to run corporate comms with little to no support. One of her best assets is her ability to remain calm and produce regardless of the surrounding chaos."
Bree Loriau, Director of Partner Marketing, Panzura
" As the client lead, Seema has been instrumental in managing the relationship between our two companies and critical to the orchestration of the strategy and creative work. She is the lynchpin of our success."
Collin Bruce, Director of Marketing, Hitachi America