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Strategic. Data Driven. Impactful.
The Right Thing is a global marketing and communications consultancy offering integrated communications solutions with a single minded objective of delivering outcomes that matter to business leaders. We collaborate with multiple stakeholders to promote and protect brands, manage reputation, and earn trust through the power of earned, owned, social and sponsored media. In particular, we communicate narratives that combine profitability with social good.
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Winning the GameWe live in an era of engagement. Storytelling is not about informing but also engaging and inspiring to drive desired behaviors - be it from employees or external stakeholders. We work with you to define, shape and implement communication strategies aligned with the company's business priorities. We use communication that is clear, concise and compelling. We ride on industry trends externally and ensure alignment internally to bring forth a cohesive story that resonates with internal and external audiences. |
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Our Values We see opportunities for you to advance your impact through our expertise. We believe in creating shared value - for clients, partners, employees, media, analysts, communities and society as a whole. For us to deliver on those, we operate on four core values:
Excellence: We bring a beginner's mindset so that we can truly listen and deliver a high standard of outcomes. Integrity: Ethics is a key pillar of our work and we believe in delivering with honesty. Responsibility: We take complete responsibility of how we show up and our outcomes. Unity: We collaborate with you as one team and work to earn your trust as we deliver successful outcomes. We pledge 10 percent of our earnings to non-profits dedicated to mental wellness and ESG segments because we believe their social impact is creating a better world. |
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Our FounderSeema - who goes by Jennifer - brings deep insights from the world of external and internal communications, media and marketing. She is passionate about innovation, team culture, social impact, and the role of strategic integrated communications in creating an ethical and sustainable world. As a communications strategist and change management leader based in Silicon Valley, Seema has represented Fortune 100 companies and startups. She has managed executive positioning profiling business leaders as industry experts with internal and external audiences. She has raised the profile of brands garnering success by creating the desired perceptions, increasing lead-gen, enhancing employee engagement and raising company valuation. She combines her corporate and non-profit experience to deliver on narratives that combine profitability with sustainability. Some of the brands that she has represented include Oracle, Cisco Systems, HP, Hitachi, Agilent Technologies, Bloom Energy, BEA Systems, DataVisor, Panzura, The Art of Living Foundation and the International Association for Human Values. A prolific writer across business and technical content, Seema has authored many pieces on behalf of her executives and has been a leadership contributor at Forbes. She has also been a successful media relations professional having secured cover stories, business and technology press for her clients. Seema leads stakeholder management and outbound communications for the U.S. chapter of World Forum for Ethics in Business. She has a masters in communication from Purdue University.
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Our Advocates
"Seema is an amazing story-teller. As a PR guru, her ability to translate bits of disparate information into a unique and valuable story with business value is to be commended."
Sharat Chander, Senior Director, Java Product Management, Oracle
Sharat Chander, Senior Director, Java Product Management, Oracle
"Seema took an environment lacking in content and spun it into shape in less than six months. She was able to run corporate communications with little to no support. One of her best assets is her ability to remain calm and produce regardless of the surrounding chaos."
Bree Loriau, Director of Partner Marketing, Panzura
Bree Loriau, Director of Partner Marketing, Panzura
" As the client lead, Seema has been instrumental in managing the relationship between our two companies and critical to the orchestration of the strategy and creative work. She is the lynchpin of our success."
Collin Bruce, Director of Marketing, Hitachi America
Collin Bruce, Director of Marketing, Hitachi America